Privacy Policy

777ch is the data controller responsible for personal data collected through the 777ch platform at 777ch.app. As data controller, 777ch determines the purposes and means by which your personal data is processed. All data processing activities carried out by 777ch are governed by this Privacy Policy and applicable data protection standards.

If you have any questions, concerns, or requests relating to the handling of your personal data by 777ch, you may contact our data protection team at the support email address published in the footer of this website. We aim to respond to all privacy-related enquiries within 10 business days.

777ch collects personal data through multiple channels including account registration, platform usage, payment transactions, customer support interactions, and automated technical means. The categories of data we collect are described below.

Registration Data. When you create a 777ch account, we collect your mobile number or email address, chosen username, date of birth (for age verification), and country of residence.

Identity Verification (KYC) Data. To comply with Know Your Customer obligations, 777ch may request copies of government-issued identity documents (such as a Pakistani CNIC or passport), selfie photographs for liveness verification, and proof of payment method (such as a JazzCash or Easypaisa account screenshot or bank statement). This data is collected and retained in accordance with applicable AML and KYC regulations.

Financial Transaction Data. We record all deposits, withdrawals, bonus credits, and bet transactions on your 777ch account. This includes transaction amounts in PKR, timestamps, payment method identifiers (such as your JazzCash wallet number or bank account last four digits), and transaction reference numbers.

Behavioural & Usage Data. We collect data about how you interact with the 777ch platform, including pages visited, games played, bets placed, session durations, search queries within the platform, device type, operating system, browser type, and IP address.

Communication Data. If you contact 777ch support, we retain records of that correspondence including chat logs, email threads, and call recordings where applicable. This data is used for quality assurance, dispute resolution, and fraud prevention.

777ch uses personal data collected from players for the following purposes:

• Account Management: Creating and maintaining your 777ch account, verifying your identity, and managing your login credentials and account settings.
• Service Delivery: Processing bets on cricket, PSL matches, and other sports markets; executing deposits and withdrawals via JazzCash, Easypaisa, and bank transfers; and delivering live casino and slot game sessions.
• Legal & Regulatory Compliance: Fulfilling KYC, AML, and age verification obligations; responding to lawful requests from regulatory authorities; and maintaining transaction records as required under applicable financial regulations.
• Fraud Prevention & Security: Detecting and preventing unauthorised account access, bonus abuse, multi-accounting, money laundering, and other prohibited activities on the 777ch platform.
• Responsible Gaming: Monitoring account activity for indicators of problem gambling; enforcing self-imposed limits, cooling-off periods, and self-exclusion instructions set by players in their Account Settings.
• Marketing Communications: Sending promotional offers, bonus notifications, and PSL or cricket betting specials to players who have opted in to receive such communications. You may opt out at any time through your account notification settings.
• Platform Improvement: Analysing anonymised usage data to improve the 777ch user experience, game lobby performance, mobile responsiveness, and payment flow efficiency.
• Customer Support: Responding to enquiries, resolving disputes, and providing assistance with account, payment, or game-related issues.

777ch processes personal data on the following legal bases:

• Contractual Necessity: Processing required to perform the contract established when you register a 777ch account — including account management, bet settlement, and payment processing.
• Legal Obligation: Processing required to comply with applicable KYC, AML, age verification, and financial record-keeping regulations.
• Legitimate Interests: Processing carried out for fraud prevention, platform security, and responsible gaming monitoring, where such interests are not overridden by your data protection rights.
• Consent: Processing for marketing communications and non-essential cookies, where you have provided explicit opt-in consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

777ch does not sell, rent, or trade your personal data to third parties for their independent marketing purposes. We share data only in the following circumstances:

Payment Processors. To facilitate deposits and withdrawals, 777ch shares relevant transaction data with payment service providers including JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, Skrill, and USDT wallet processing services. These providers handle data only for the purposes of payment execution and are bound by their own applicable privacy and security standards.

Game Content Providers. Casino and slot game providers such as Evolution Gaming, Pragmatic Play, Ezugi, and PG Soft receive limited session data (such as player ID, bet amounts, and game results) necessary to deliver and record game outcomes. These providers operate under contractual data processing agreements with 777ch.

Regulatory Authorities. 777ch may disclose personal data to law enforcement agencies, financial regulators, or other competent authorities where required by applicable law, court order, or in connection with investigations into fraud, money laundering, or match manipulation.

KYC Verification Services. Identity document verification may be processed by third-party KYC service providers operating under data processing agreements. These providers verify document authenticity and do not use player data for any purpose beyond the scope instructed by 777ch.

All third-party processors engaged by 777ch are required to implement appropriate technical and organisational security measures and to process personal data only on documented instructions from 777ch.

The 777ch platform uses cookies and similar tracking technologies to deliver and improve its services. The following categories of cookies are used:

• Strictly Necessary Cookies: Required for core platform functionality including session authentication (keeping you logged in to your 777ch account), security token management, and load balancing. These cookies cannot be disabled without impairing platform operation.
• Analytics Cookies: Used to collect anonymised data about page visits, session durations, and navigation paths to improve platform performance. Analytics data is aggregated and does not identify individual users.
• Preference Cookies: Store your platform preferences such as display language, currency display, and notification settings across sessions.
• Marketing Cookies: Used with your consent to deliver targeted promotional communications relevant to your betting and gaming interests. You may withdraw consent to marketing cookies at any time via the cookie settings panel accessible from the platform footer.

Most browsers allow you to control or delete cookies through their settings. Disabling strictly necessary cookies may prevent you from accessing your 777ch account.

777ch retains personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, accounting, and reporting obligations. Specific retention periods are as follows:

• Active Account Data: Retained for the duration of your registered 777ch account plus a period of up to 5 years following account closure, to comply with AML and financial record-keeping requirements.
• KYC Documents: Retained for a minimum of 5 years from the date of verification or account closure, as required by applicable AML regulations.
• Transaction Records: Retained for a minimum of 5 years from transaction date.
• Self-Exclusion Records: Retained permanently to prevent re-registration during or after a self-exclusion period.
• Support Correspondence: Retained for 3 years from the date of the last interaction, unless required longer for dispute resolution.
• Marketing Data: Retained until you withdraw consent or request deletion, whichever is earlier, subject to overriding legal retention requirements.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised.

Subject to applicable data protection law and any overriding legal obligations, you have the following rights with respect to your personal data held by 777ch:

• Right of Access: You may request a copy of the personal data 777ch holds about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data where 777ch no longer has a lawful basis to retain it, subject to overriding legal retention obligations (such as AML record-keeping requirements).
• Right to Restriction: You may request that processing of your personal data be restricted in certain circumstances, for example while a dispute regarding accuracy is being resolved.
• Right to Data Portability: Where processing is based on consent or contractual necessity, you may request a machine-readable copy of personal data you have provided to 777ch.
• Right to Object: You may object to processing carried out on the basis of legitimate interests, including processing for direct marketing purposes. Objection to direct marketing will be honoured immediately.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of the above rights, submit a written request to the 777ch data protection team at the support email displayed in the footer of this website. We will respond within 30 days. Requests may require identity verification before we proceed.

777ch implements industry-standard technical and organisational security measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These include:

• SSL/TLS encryption for all data transmitted between your device and the 777ch platform.
• Encryption of stored sensitive data including financial information and KYC documents.
• Role-based access controls limiting internal data access to authorised personnel only.
• Regular security audits and penetration testing of the 777ch platform infrastructure.
• Two-factor authentication (2FA) available to all account holders and recommended for all Pakistani players transacting via JazzCash or Easypaisa.
• Automated fraud detection systems monitoring for unusual account activity indicative of unauthorised access.

Despite these measures, no online platform can guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, 777ch will notify affected users without undue delay and in accordance with applicable notification obligations.

777ch may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform features. The date of the most recent revision is displayed at the top of this page. Where changes are material, registered 777ch account holders will be notified via the email or mobile number associated with their account prior to the changes taking effect.

Continued use of the 777ch platform following notification of material changes constitutes acceptance of the revised Privacy Policy. If you do not accept the revised terms, you should cease using the platform and may request account closure by contacting 777ch support at the email address published in the footer of this website.

We encourage all players to review this Policy periodically to stay informed about how 777ch protects their personal data.